SEO - Search Engine Optimization
Technical SEO
- Website Audit: Analyzing website structure, speed, and performance to ensure search engine compatibility.
- Mobile Optimization: Ensuring mobile-first indexing by Google with responsive, fast-loading pages.
- Core Web Vitals: Monitoring and improving metrics like page speed, interactivity, and visual stability.
- Site Architecture: Creating a logical, crawlable site structure with proper internal linking.
On-Page SEO
- Content Optimization: Ensuring content aligns with target keywords, includes metadata, and uses proper headings (H1, H2, etc.).
- Title Tags & Meta Descriptions: Writing compelling, keyword-rich meta tags to improve click-through rates.
- Image Optimization: Adding alt text, compressing images, and utilizing proper file naming conventions.
- URL Structuring: Creating clean, readable, and keyword-optimized URLs.
Off-Page SEO
- Link Building: Building high-quality backlinks through partnerships, guest posts, and outreach campaigns.
- Social Signals: Leveraging Terrain Social’s expertise in Organic Social to amplify content and attract external links.
- Local Citations: Managing directory listings and consistent NAP (Name, Address, Phone) data for local businesses.
Local SEO
- Google Business Profile Optimization: Optimizing GBP profiles for improved local search visibility.
- Local Keyword Targeting: Focusing on geo-specific keywords for location-based businesses.
- Customer Reviews: Encouraging and managing reviews on platforms like Google and Yelp.
Keyword Strategy
- AI-Enhanced Keyword Analysis: Using AI tools to identify high-impact, relevant keywords tailored to the client's industry and audience.
- Search Intent Matching: Targeting keywords based on user intent (informational, navigational, transactional).
- Long-Tail Keywords: Focusing on specific, niche phrases for better targeting and reduced competition.
Reporting and Analytics
- Performance Tracking: Monitoring metrics like organic traffic, bounce rates, and conversion rates using AI-powered dashboards.
- Regular Reporting: Providing clear, actionable reports to show progress and areas for improvement.
- Competitor Analysis: Benchmarking performance against competitors to refine strategy.