Paid Search/Social
Campaign Strategy & Planning
- Audience Research: Leveraging AI tools to analyze demographics, interests, and behaviors for hyper-targeted ads.
- Platform Selection: Choosing the right platforms (Google Ads, Facebook, Instagram, LinkedIn, TikTok, etc.) based on the client’s goals and audience.
- Goal Setting: Establishing clear KPIs (e.g., clicks, conversions, impressions) to measure campaign success.
- Budget Allocation: Allocating budgets effectively across campaigns and platforms for optimal performance.
Keyword Targeting
- Keyword Research: Identifying high-converting, relevant keywords with tools like Google Keyword Planner and AI analytics.
- Negative Keywords: Filtering out irrelevant searches to prevent wasted ad spend.
- Ad Group Segmentation: Structuring ad groups around specific themes or services for better targeting and quality scores.
Targeting & Retargeting
- Custom Audiences: Creating tailored audience segments based on behavior, interests, and demographics.
- Lookalike Audiences: Using AI to find new users similar to existing customers.
- Retargeting Campaigns: Re-engaging users who have interacted with the brand but haven’t converted.
Campaign Execution
- Platform-Specific Ad Formats:
- Google Search/Display Ads
- Facebook/Instagram Carousel Ads
- TikTok or YouTube Video Ads
- LinkedIn Sponsored Posts
- Landing Page Optimization: Ensuring seamless user experiences with fast-loading, conversion-optimized landing pages.
Analytics and Reporting
- Performance Tracking: Monitoring key metrics such as CTR, CPC, ROAS, and conversion rates.
- Real-Time Insights: Using AI tools to provide actionable insights for immediate campaign optimization.
- Comprehensive Reporting: Delivering clear, concise reports that align with client objectives and highlight ROI.